10 minutes with Chaiyan Ratcharak

Q: What are your long-term goals and how are you working to achieve them?

A: In the long term, our primary goal is focused on sales. We’ve set a turnover target of approximately 1.6 million euros over the next 5 years. Create brand awareness for OLI vibrators in the market to maintain our position at number one in market share.

Q: What are your short-term goals? (Business goals)

A: For this year, our turnover goal is around 1,270,000 euros.

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Q: Who are the competitors in the field of concrete poker in Thailand?

A: In the concrete poker sector, our main competitors are primarily from Germany and Japan products like Wacker neuson and Mikasa. They are known for producing high-quality products. Additionally, there are Chinese competitors who offer low-cost products.

Q: How do you envision OLI Thailand subsidiary in five years?

A: Over the next five years, we are aiming to achieve a turnover of 1.6 million euros and are planning to hire 1 or 2 new employees in the company.

Q: Could you share your journey in reaching your current position?

A: After college, I joined Wam Thailand. I spent 5 years there. When OLI separated from Wamgroup, I was transferred to the new office. I’ve been working with OLI Thailand for 8 years now.

Q: What are your main activities as the General Manager?

A: Daily operation oversee sales activities together with sales team, oversee accounting activities and checking warehouse and transportation management. Monthly report to HQ. Yearly budget set up and P&L preparation. Monitoring budget and P&L to keep on track.

Q: How did you promote OLI and establish its presence in Thailand?

A: Our approach was to gradually make the OLI brand known sector by sector. We focused on entering different customer sectors and then expanded our product presence through various distribution companies. Focus on services and promptly response to the customers to ensure satisfactory and repeat buying.